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ImageWorks strongly recommends web marketing via online advertising and PPC (Pay per Click) networks. After cautiously reviewing this advertising tool over the last few years, there is no doubt it is one of the most powerful lead generating tools available.
There are 3 major types of web advertising:
- Pay Per Click (Google AdWords) (#3 best ROI in 2008 study) E-mail and Organic SEO #1,2 respectively)
- Paid Online Directories (Yellowbook.com, Yahoo, MSN)
- Paid Online Display Adverting via network of destination sites that are aligned with you customers online habits.
Starting in September of 2009 all AKD Design Group customers and future customers will be able to take advantage of some of the best talent in the industry for researching, writing, structuring and managing you PPC campaigns.
Why try Web Advertising?
Because it works, and can lower your cost per lead substantially as opposed to direct sales, TV, Radio, and other traditional advertising media. Think of it this way….you only pay for an INTERESTED lead if they choose to visit your site. And even if they don't click, your message is still seen by thousands…
An INBOUND approach:
It gets better. Instead of relying on marketing to "prospects" in hopes they have a matching interest, leads now seek you out and can find you instantly, and learn more.
This supports the psychology of buying that demands instant gratification towards their marketing needs. People don't like to wait…they want answers and solutions - and they want it now! With PPC and online advertising, they are one click away from your most important marketing tool, your site.
(This assumes you have a well-designed, compelling and lead-generating site. If not click here)
How does Display Advertising Work?
First step is to design some unique and compelling ads tied to conversion oriented landing pages. The next step is choosing a network to advertise on, or even individual sites. For example your ads can run on "Business Week", ESPN, Forbes, or Technology Today" etc. as a banner or tower or portrait ad. In most cases you pay per impression or an agreed monthly fee.
To discuss this more click here to Talk with Us.
Call us or email us today if you have any further questions 818.340.2175
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