What is a Press, Sales, or Media Kit?
A packaged set of promotional materials, such as photographs and background information, for distribution to the press, as at a news conference or before the release of a new product.
Put simply they are well-structured folder brochures...usually featuring interactive “inserts” to allow customization and updating of core information. They are often accompanied by a pamphlet, sales sheet or “slick” as they were called in the old days or even a tri-fold brochure. The collaborative effort of the total package should represent a brand synergy that tells the user that this company cares about their image…and the impact it makes upon their target audience.
AKD Design Group develops the graphic content needed to build a compelling press kit. We give the kit we design a unique look that is suited for your company and market. The overall design will impress all who view it. This brands the company with a look of there own with the marketing material needed to support there clients and potential clients.
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Why Sales & Media Kits work…
Sales Kits emulate online experience because they are interactive. When designed properly (a infrequency) they should introduce the company and the company’s core offerings in a benefit-oriented approach. Interested prospects should be invited to a course of action using targeted “calls to actions”.
AKD Design Group highly recommends an electronic version of this “kit” be developed…which often can be done at a reduced cost. This will allow you to email the sales kit and also allow prospects to download it from your web site. In the process, you will capture this lead for your database. |
