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Email marketing has proven to be both an efficient and effective means to reach customers and prospects, yet many companies neglect to employ the full power and capabilities of a well-designed email campaign.
Effective Email Marketing Starts with a Compelling and Interactive Email Design
Emails can be highly interactive. Your prospects are just a click away from your Web site, landing page, or even a lead-capture form. The impression you make and how you guide customers and prospects toward a conversion goal are absolutely crucial to your email marketing success.
When Designing Your Email Campaign, Remember AKD Design Group.
Like all client-facing media, a well-designed email campaign should employ, Attract, Maneuver, Inform, and Call To Action.
The Key Components of Effective Email Design
- A professional design that reflects your brand identity and imagery (Attract)
- A subject line that compels the recipient to read (Attract)
- An intriguing, benefit-oriented lead-in header that will pique interest and improve the likelihood of your prospect reading more (Attract)
- A transitional header that provides details to support the lead-in header and serves as a bridge to the body content (Maneuver)
- Informative and persuasive body content (Inform)
- A newsletter sign-up form. (Don’t assume that everyone who reads your email is already signed up. Intriguing emails can be forwarded to thousands of new prospects.) (Call to Action)
- A strong and suggestive offer (Call to Action)
Why Is Email Marketing So Effective?
Email is an integral part of our lives and, for many people, the primary means of communication. And while our inboxes are often filled with messages that we don’t want, if we receive something worthy of our attention or something that fills an unmet need, we are likely to at least give it a glance.
With email marketing, you will get one of three very clear responses:
- Click to open (I’m interested)
- No action (I’m too busy right now, but I may read it later)
30% Open Rate, 10% Click Though? Is It Possible?
Yes! In fact, we have seen even higher results from some well-crafted campaigns. And almost all our campaigns result in better than 3% click through. With results like this, email marketing cannot be ignored.
ImageWorks Email Marketing Services
- Customized Email Design – Our designs will match your existing brand and include many interactive features. Additionally, your new custom email templates will be coded in HTML and tested in Outlook 2003 and 2007.
- Email Content Development – Many clients simply don’t have the time or resources to write interesting and informative campaigns. Our creative team will help you choose a topic, discuss and refine the idea, and write the article that you want.
- Coding the Email Campaigns – Once you have a template designed and content developed, you will need to have the new email laid out using CSS style and coded into HTML as a final piece ready for delivery. We generally do this in less than six hours.
- AKD Design Group E-MAIL Editor – The custom editor allows you to simply drop your content into an AKD Design Group-designed email template; edit the issue, title, headers, buttons, and other elements; and generate a final product without any HTML! Then simply copy the HTML into your favorite email distribution software, and you are ready to start marketing!
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